September/October 2009 | back to school

NAAE Leading Council's
National Teach Ag Campaign


NAAE has taken the lead role in heading up a national effort to recruit agricultural educators; the National Teach Ag Campaign. The campaign is an initiative of the National Council for Agricultural Education's 10x15 Teacher Recruitment Task Force.

The campaign consists of several important components designed to reach as wide an audience of potential agricultural educators as possible, and encourage them to consider agricultural education as a career.

To date, the ag ed profession’s teacher recruitment efforts have primarily focused on secondary students already enrolled in agricultural education programs.  To truly grow the ranks of agricultural educators in the United States, the focus of teacher recruitment initiatives must expand beyond this very important audience to students at every level, and to those who may not be within the usual audience of agricultural education. 

This campaign includes students at postsecondary institutions, industry professionals who may be seeking a career change, and even students involved in agriculture literacy initiatives. 

The ag ed profession, with NAAE as lead, will use its already established recruitment ideas and expand upon those to create the National Teach Ag Campaign.

National Teach Ag Campaign Components


National Teach Ag Day – February 25, 2010

A day set aside to celebrate agricultural education, and for current agricultural educators to talk with their students about why agricultural education is a good career choice.  NAAE will develop a set of resources for teachers to use in their classrooms on that day, as well as lead nationwide promotion efforts.

National Teach Ag Website – mid-October

This mini-site within NAAE’s website will be the central location for information about National Teach Ag Day, agricultural education as a career, resources for those who want to promote agricultural education as a career, and a listing of and contact information for all postsecondary schools in the U.S. where students can work towards a degree in agricultural education.

Booths at career/trade shows where future agricultural educators will be recruited

These will include the career show at the National FFA Convention, the National MANRRS Conference, and other national career/trade shows as they are identified.

Database of students who have signed up to be a part of the National Teach Ag Campaign

Students who join the National Teach Ag Campaign will receive regular communications and be tracked through their educational years and into their professional careers.  Contact information will also be shared with colleges and universities who have agricultural education teacher education programs.

National Ag Ed Internships

NAAE will receive applications from university ag ed majors who wish to have an ag ed internship.  NAAE will also receive applications from current teachers who are willing to host an ag ed intern for the summer.  From these applications, NAAE will connect three student interns with mentor teachers for the summer.  Each student intern will be engaged in all ag ed related activities of the mentor teacher during the summer.

National Mentor/Protégé Model

NAAE will develop a model teacher mentor/protégé program designed to teach current agriculture teachers how to be excellent coaches and mentors and to teach prospective agriculture teachers and early-career agriculture teachers how to get the most benefit from an experienced teacher mentor.  This model program will be placed on the Teach Ag website and national ag ed leaders will be encouraged to deliver workshops on the model to state ag ed associations or wherever there is a demand for such professional development.

National Teach Ag Coordinator

To help us implement the National Teach Ag Campaign, NAAE has contracted with Ellen Thompson, a former ag educator in Minnesota. Thompson will be responsible for coordinating all Teach Ag Campaign activites in cooperation with the NAAE staff.

"Ellen is a great addition to our team," said Julie Fritsch, NAAE Communications/Marketing Coordinator. "As a recent classroom ag educator, she understands how to reach both current ag teachers and perspective ones, and she is an innovative, forward-thinking individual with a great can-do attitude."


Funds for the National Teach Ag Campaign will include National FFA Foundation contributions from the Campbell Soup Company and Landmark Nurseries, Inc.  These funds were contributed for the expressed purpose of agriculture teacher recruitment and retention.